Gerbner's General Model

Here's the promised PowerPoint on one of my favourite models!


GERBNER'S GENERAL MODEL -

You could also see the articles at the following URLs:

http://www.cultsock.org/index.php?page=introductory/gerbner.html

http://eldar.cz/mishutka/mn/%9Akola/masov%E1%20komunikace/Gerbner.doc